This is a list of tech tools that we use (and love) at Kristina Derby Consulting and Dark Horse VA. We will surely add other, and likely take away some, tools as tech changes. 

Business and Productivity Tools 

• Microsoft Office
  A suite of productivity apps like Word, Excel, and PowerPoint, essential for documentation and presentations.
  https://www.microsoft.com/microsoft-365 

• Adobe Creative Cloud
  Comprehensive design tools for graphics, video editing, and photography, including Photoshop and Premiere Pro.
  https://www.adobe.com/creativecloud.html 

• Google’s Notebook LM
  An experimental AI-powered note-taking tool designed to organize ideas seamlessly.
  https://notebooklm.google.com 

• ChatGPT
  AI chatbot by OpenAI for generating text, answering questions, and brainstorming.
  https://openai.com/chatgpt 

• Perplexity AI
  AI-powered search and Q&A tool offering concise, accurate answers to user queries.
  https://www.perplexity.ai 

• Claude AI
  An advanced AI assistant by Anthropic, helpful for complex problem-solving and text generation.
  https://www.anthropic.com/claude 

Website and Ecommerce Tools 

• Shopify
  A leading e-commerce platform to create and manage online stores.
  https://www.shopify.com 

• Wix
  Website builder offering drag-and-drop functionality, ideal for small businesses.
  https://www.wix.com 

• WordPress
  Open-source CMS for creating blogs and professional websites.
  https://wordpress.org 

• Squarespace
  An all-in-one website building and hosting platform that allows users to create visually stunning, professional websites without needing technical expertise.
  https://www.squarespace.com

Print on Demand Tools 

• Printful
  Print-on-demand service for custom merchandise.
  https://www.printful.com 

• Printify
  Another print-on-demand service for selling custom products online.
  https://www.printify.com 

Marketing Tools 

• HubSpot
  A CRM platform for marketing, sales, and customer service management.
  https://www.hubspot.com 

• Facebook Ads Manager
  Tool to create and manage Facebook ad campaigns with powerful targeting features.
  https://www.facebook.com/business/tools/ads-manager 

• Omnisend
  An email and SMS marketing automation tool tailored for e-commerce.
  https://www.omnisend.com 

• Subjectline.com
  Free tool for testing and improving email subject lines.
  https://www.subjectline.com 

• Linktree
  A platform to manage multiple links in one shareable bio link for social media.
  https://www.linktr.ee 

Financial Tools 

• PirateShip
  Free tool for purchasing and printing discounted shipping labels.
  https://www.pirateship.com 

• Stripe
  Payment processing platform for online transactions.
  https://www.stripe.com 

• QuickBooks
  Accounting software to manage invoices, expenses, and payroll.
  https://quickbooks.intuit.com 

Customer Support and Team Communication 

• Freshdesk
  Customer support tool for ticketing, email management, and live chat.
  https://www.freshdesk.com 

• Slack
  Messaging platform for team collaboration and communication.
  https://slack.com 

• WhatsApp
  Messaging app with business features for customer engagement.
  https://www.whatsapp.com 

• Google Chat
  Messaging tool integrated with Google Workspace for team collaboration.
  https://chat.google.com 

• Zoom
  A widely-used video conferencing platform for virtual meetings, webinars, and collaboration.
  https://zoom.us 

Security Tools 

• Malwarebytes
  Anti-malware software to protect devices from online threats.
  https://www.malwarebytes.com 

• LastPass
  Password manager for secure login credentials storage.
  https://www.lastpass.com 

• NordPass
  Another secure password management tool with robust features.
  https://nordpass.com 

Creative and Media Tools 

• Canva
  Graphic design tool for creating social media posts, flyers, and more.
  https://www.canva.com 

• Videocandy.com
  Online video editing tool for creating polished content.
  https://videocandy.com 

• Videobolt
  Template-based video editor for intros, animations, and ads.
  https://www.videobolt.net 

• ZiFlow
  Collaboration tool for reviewing and approving creative content.
  https://www.ziflow.com 

• Pictory
  AI-powered video creation platform that turns long-form content like blog posts and webinars into short, engaging videos.
  https://pictory.ai 

• Runway ML
  Offers AI tools for editing, compositing, and generating videos, including text-to-video capabilities and background removal.
  https://runwayml.com 

• Synthesia
  AI video creation platform that lets users create professional videos with AI avatars and voiceovers in multiple languages.
  https://www.synthesia.io 

• Lumen5
  AI-driven tool for transforming text into videos, perfect for creating social media content from articles or blog posts.
  https://www.lumen5.com 

• Designs.ai Video Maker
  AI-powered video editor that automates video creation using templates, text input, and a rich library of media assets.
  https://designs.ai/videomaker 

• Wisecut
  Automatically edits videos by removing silences, adding subtitles, and creating smooth transitions based on AI analysis.
  https://www.wisecut.video 

• DeepBrain AI
  AI-based video generator that creates realistic human avatars to deliver presentations or narrate videos.
  https://www.deepbrain.io 

• Magisto
  AI video editor for creating professional-grade videos quickly, using smart editing tools and music matching.
  https://www.magisto.com 

• Peech.ai
  AI-powered video editing tool tailored for marketers, designed to repurpose content and ensure consistent branding.
  https://www.peech-ai.com 

• Adobe Premiere Pro (Auto Reframe and AI Enhancements)
  Industry-leading video editing software with built-in AI features like auto-reframe, scene detection, and color matching.
  https://www.adobe.com/products/premiere.html 

• Vidyo.ai
  AI tool that converts long-form videos into shareable clips optimized for social media platforms.
  https://vidyo.ai 

• Descript
  Combines AI and video editing by allowing users to edit video like text, with features like overdubbing and automatic captioning.
  https://www.descript.com 

• Rephrase.ai
  Creates personalized video messages using AI-driven avatars and text input, ideal for marketing and outreach.
  https://www.rephrase.ai 

• Invideo
  AI-enabled video editor with customizable templates and automation tools for creating promotional and social media videos.
  https://www.invideo.io 

• FlexClip
  Easy-to-use online video editor powered by AI for automating tasks like transitions, text animations, and templates.
  https://www.flexclip.com 

• Elai.io
  AI video creation platform for generating explainer and training videos with AI avatars and voiceovers.
  https://elai.io 

• SynthsVideo
  Turns text into engaging videos featuring realistic AI avatars delivering the content.
  https://synthsvideo.com 

• HeyGen (formerly Movio)
  AI-powered tool for generating talking head videos from text with customizable avatars and voiceovers.
  https://www.heygen.com 

• Runway Gen-2
  Cutting-edge tool for generating entirely AI-driven videos from text prompts, allowing unprecedented creative possibilities.
  https://runwayml.com/gen2 

Automation and Integration 

• Zapier
  Automates workflows by connecting apps and services.
  https://www.zapier.com 

• Make (formerly Integromat)
  Advanced automation platform for integrating complex processes.
  https://www.make.com 

Miscellaneous and Horse-Specific Tools 

• Kick.co
  Emerging tool for streamlining e-commerce in niche markets.
  https://kick.co 

• Alkai AI
  AI-powered business assistant focused on operational efficiency.
  https://www.alkai.com 

• Nimble Capture
  Browser extension for saving and organizing online information.
  https://nimbletools.com/capture 

• YouTube Transcript Generator
  Generates transcripts for YouTube videos.
  https://notegpt.io/youtube-transcript-generator 

• Snipping Tool (PCs)
  Built-in screenshot tool for Windows users.
  https://support.microsoft.com/snipping-tool 

• Shottr (Macs)
  Screenshot tool for Macs with advanced editing features.
  https://shottr.cc 

• iLoveIMG
  Free image tools for resizing, cropping, and upscaling.
  https://www.iloveimg.com/upscale-image 

To learn more about how Kristina Derby Consulting can help your horse business harness the power of technology and innovation, visit kristinaderby.com or text 203-893-3365. Discover tailored solutions, expert advice, and the latest tools to take your business to the next level!