01 Jan Revelation Farm
Revelation Farm, Canton, Ga., has experienced exceptional growth after implementing a new marketing strategy in August 2023, under the guidance of Kristina Derby Consulting. Starting with just a few riding lesson clients, the farm now maintains a robust roster of 25+ students, with demand continuing to surge. Their success stems largely from targeted Facebook and Instagram advertising campaigns managed by Kristina Derby Consulting, complemented by innovative “Sip & Ride” events.
These monthly Sip & Ride events, priced at $75 per guest, consistently attract 10 participants and achieve a 10% conversion rate to long-term students. Each converted student represents approximately $5,000 in lifetime value, making these events both immediately profitable and valuable for long-term growth.
Under the leadership of owner Danielle Perry, a USDF gold medal dressage rider and USEF “R” dressage judge, the farm offers comprehensive dressage instruction from beginner to grand prix levels. Students can participate in weekly lessons and have options to half-lease, full-lease, or purchase horses with boarding available on-site.
To meet growing demand, the farm is currently hiring two additional riding instructors for early 2025, marking a significant expansion of their lesson program.