Are you a horse farm owner, trainer, tack shop owner, or run a horse-focused ecommerce brand? If you’ve ever wondered why some businesses take off while others struggle, this video is for you.

In this presentation, we break down the powerful concept of Product-Market Fit (PMF)—what it is, why it matters, and how to achieve it using real-world examples from the equestrian world. You’ll learn:

– What Product-Market Fit *really* means (and how it feels when you have it)

– How to find it through real customer feedback, MVP testing, and refinement

– The **40% Rule** that top startups use to measure PMF

– Smart, easy strategies for talking to customers—like barn chats, social media polls, and more

– Examples of PMF in riding lesson programs, training barns, and equestrian product lines

If you’re trying to grow a riding school, training program, horse sales business, or tack/equine ecommerce brand, this is must-know strategy.

Learn more or join our free weekly Horse Business Marketing calls at: https://www.kristinaderby.com/office-hours

Questions or want help? Contact Tina at tina@kristinaderby.com or visit https://kristinaderby.com.

Join our Facebook Group (Horse Business Marketing & Sales Strategies): https://www.facebook.com/groups/771389248214226

Watch now and witness how bespoke video storytelling can position your horse business among the equestrian world’s most prestigious names. https://www.youtube.com/watch?v=On0vH7LKQ-U

#HorseBusiness #EquestrianMarketing #ProductMarketFit #HorseFarmMarketing #PMF #StartupGrowth #EquestrianEntrepreneur #HorseBizTips