02 Jan Double C Ranch
This case study examines how Double C Ranch, an equestrian facility in Charlottesville, Va., transformed their digital marketing strategy through partnership with Kristina Derby Consulting. The engagement resulted in exceptional growth in riding lesson and summer camp enrollment, along with significant improvements in marketing efficiency and return on investment.
Challenge
Prior to Winter 2023, Double C Ranch faced challenges in effectively marketing their riding lessons and summer camp programs. The business needed to:
– Increase visibility in their local market
– Generate more qualified leads for their programs
– Improve conversion rates from advertising spend
– Scale their student enrollment efficiently
Solution
In Winter 2023, Double C Ranch partnered with Kristina Derby Consulting to revolutionize their marketing approach. The partnership focused on:
– Implementing targeted Facebook advertising campaigns
– Optimizing ad content and delivery
– Refining audience targeting strategies
– Continuous monitoring and optimization of campaign performance
Implementation Timeline
Phase 1: Initial Growth Sprint (First 8 Weeks)
– Launched optimized Facebook ad campaigns
– Implemented new targeting strategies
– Established performance monitoring systems
– Began data collection for optimization
Phase 2: Optimization Period (Following 12 Months)
– Refined targeting parameters based on initial data
– Optimized ad creative and messaging
– Implemented cost-reduction strategies
– Scaled successful campaign elements
Results
Short-Term Impact (First 8 Weeks)
– 1,000% growth in sales for riding lessons and summer camp programs
– Rapid increase in qualified leads
– Improved visibility in target market
– Enhanced brand awareness
Long-Term Impact (12 Months)
– 50% reduction in cost per lead
– 11x return on ad spend (ROAS)
– Sustained growth in program enrollment
– Improved marketing efficiency
Key Success Factors
1. Strategic Partnership: Close collaboration between Double C Ranch and Kristina Derby Consulting enabled rapid implementation and optimization of marketing initiatives.
2. Data-Driven Approach: Continuous monitoring and analysis of campaign performance allowed for strategic adjustments and improvements.
3. Platform Expertise: Deep understanding of Facebook advertising capabilities and best practices led to optimal campaign performance.
4. Targeted Messaging: Refined audience targeting and messaging resonated with the ideal customer base.
Lessons Learned
1. Professional expertise in digital marketing can dramatically accelerate business growth
2. Consistent optimization and monitoring are crucial for improving marketing efficiency
3. Facebook advertising can be highly effective for local service-based businesses when properly managed
4. Investment in marketing expertise can yield significant returns through improved targeting and reduced costs
Conclusion
The partnership between Double C Ranch and Kristina Derby Consulting demonstrates the potential impact of professional digital marketing expertise on business growth. Through strategic implementation of Facebook advertising and continuous optimization, the business achieved remarkable growth in sales while significantly improving marketing efficiency. The case illustrates the value of professional marketing partnerships in achieving sustainable business growth.