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In a recent in-depth interview, Instagram head Adam Mosseri offered valuable insight into what matters most on Instagram right now and what creators and business owners should prioritize. If you run a horse farm or equine business and rely on Instagram to connect with clients,...
Per Gary Vee, one of the OGs of marketing, "Live Social Selling" has hit the western world, including the USA, and if you sell something you NEED to become an expert in this type of sales. [video width="1920" height="878" mp4="https://www.kristinaderby.com/wp-content/uploads/2025/04/2025-04-03-0001-gary-vee-live-social-shopping.mp4"][/video]...
According to Gary Vee, one of the world's greatest marketers (ever), "It's not social media anymore." We are now in the time of "interest media," not "social media." So, rather than you needing to spend months or years building a large following in order for people to...
These are wonderful topics for horse-related content. Farms with riding schools, training barns or sale horse barns should be posting this kind of content on their social media accounts.Here are 50 of the most commonly asked questions about horses, covering a range of topics from...
In today’s digital world, how your horse business shows up online is just as important as how you show up at a horse show, lesson, or tack sale. People want to know who they’re doing business with—before they book a call, schedule a lesson, or...
For many horse farm owners, the idea of launching a luxury fashion brand might sound like something reserved for big-city creatives or celebrity-backed entrepreneurs. But what if you discovered that one of the most talked-about hat brands in fashion today — worn by everyone from...
Turn Scrollers into Superfans—Right from the First 3 Seconds If you're a horse farm owner or operate any kind of horse-related business—from riding schools and show barns to tack shops and apparel brands—your online content needs to hook people fast. In fact, the difference between 500...
As a horse farm owner, tack shop proprietor, equestrian apparel designer, feed store manager, hay dealer, etc., getting media coverage can significantly boost your visibility and credibility. Yet most equestrian businesses struggle to get featured in media that their potential customers read or watch. Here's...
Are you a horse farm owner, trainer, tack shop owner, or run a horse-focused ecommerce brand? If you've ever wondered why some businesses take off while others struggle, this video is for you. In this presentation, we break down the powerful concept of Product-Market Fit (PMF)—what...
When it comes to marketing your horse farm or equine business, facts and features just don’t cut it anymore. What does? Stories. And one of the most powerful—and easy to use—storytelling tools is the “Feel, Felt, Found” framework.Used correctly, this strategy can help your riding...