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In today’s fast-paced and competitive horse industry, standing out is more important than ever. If you’re not grabbing attention, you’re getting left behind. Whether you're offering game-changing equine massage, lessons for all the new riders in your area, or expert-level training, making sure your services...
This case study examines the digital marketing transformation of Aloha Riding Lessons (ARL), Honolulu, Hawaii, through their partnership with Kristina Derby Consulting. In just two months, the collaboration resulted in a dramatic reduction in lead costs and significant increases in farm visitor traffic, and subsequent...
This case study examines how Double C Ranch, an equestrian facility in Charlottesville, Va., transformed their digital marketing strategy through partnership with Kristina Derby Consulting. The engagement resulted in exceptional growth in riding lesson and summer camp enrollment, along with significant improvements in marketing efficiency...
If you’re ready to take your horse farm to the next level, attracting high-end, affluent clients is the way to go. These individuals crave luxury, prestige, and effortless convenience—and when your farm aligns with these desires, you’ll be positioned as a must-visit destination in the...
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By Tina Derby Artificial General Intelligence (AGI) is not just the stuff of science fiction anymore — it’s coming, and it’s coming fast. Mo Gawdat, former Chief Business Officer at Google X, predicts that AGI could arrive by 2027 and be a billion times smarter than...
A client persona is a detailed profile of your ideal customer, based on real data and observations. For elite show barns, these personas are crucial because they help you and your team better understand high-net-worth clients who invest millions in horses, training, and showing. Personas are...