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According to Google, YouTube reaches more 18- to 49-year-olds in the United States than all cable TV networks combined. Let that sink in. Every day, your potential clients—parent
Running a horse-related business—whether you own a riding school, tack shop, farrier service, feed company, or equine-focused ecommerce store—requires grit, passion, and strate
When it comes to growing a high-end equestrian program, word-of-mouth is golden—but strategic partnerships are even better. Imagine turning a simple free lesson into a magnet for
The equine industry is competitive—and not just in the show ring. Whether you’re running a riding lesson program, managing a tack shop, trimming hooves, selling feed, or operat
If you run a riding school, training barn, or any horse-related program, you’ve likely encountered this challenge: while many people inquire about riding lessons, most cannot aff
See how we leverage AI tools and design platforms to create elegant, professional visuals without the need for a full-time designer or expensive equine photo shoots. Topics cove
If you’re running a horse farm or horse-related business, your Facebook and Instagram strategies need to evolve. Meta, the parent company of both platforms, has made it crystal c
“Man on the Street” videos can be highly engaging, but there are important legal factors to consider—especially if you plan to publish the footage online, use it in advertisi
In this inspiring and interactive session, Tina Derby and guests dive into creative ways to grow the Arabian horse industry using modern marketing strategies, storytelling, and rea
