How to Position Your Elite Show Horse Business: Understanding and Serving the Luxury Equestrian Market
The foundation of any successful elite show barn lies not in the quality of your facilities—though those must be impeccable—but in your deep understanding of your high-net-worth (HNWIs) and ultra-high-net-worth (UHNWIs) clients. Unlike mainstream equestrian businesses, elite show barns serve a unique clientele whose expectations,...