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In a crowded market, a distinctive brand identity can set your horse business apart and create a lasting impression. One excellent example of consistent branding comes from pop singer Sabrina Carpenter. From her pastel-blue wardrobe to her retro-1950s styling, Carpenter presents a cohesive image at...
Every horse farm owner and trainer wants a steady stream of new clients—whether for lessons, training, or horse sales.But what if I told you that the secret to a thriving horse business isn’t just great horses or top-notch facilities? It’s your lead list.Building and nurturing...
Why Vlogging on YouTube is a Smart Move for Your Elite Show BarnYouTube has transformed from a platform for casual videos to one of the most influential media outlets globally. With over 2.7 billion monthly active users, it is rapidly overtaking network and even cable...
wistia-player[media-id='wvc78pqjcu']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.com/embed/medias/wvc78pqjcu/swatch'); display: block; filter: blur(5px); padding-top:56.25%; } The video is a detailed discussion tailored to horse business owners on how to leverage free marketing strategies and tools. Hosted by industry professionals Tina Derby and Chris Allen, the session highlights...
This case study examines the digital marketing transformation of Aloha Riding Lessons (ARL), Honolulu, Hawaii, through their partnership with Kristina Derby Consulting. In just two months, the collaboration resulted in a dramatic reduction in lead costs and significant increases in farm visitor traffic, and subsequent...
This case study examines how Double C Ranch, an equestrian facility in Charlottesville, Va., transformed their digital marketing strategy through partnership with Kristina Derby Consulting. The engagement resulted in exceptional growth in riding lesson and summer camp enrollment, along with significant improvements in marketing efficiency...
If you’re ready to take your horse farm to the next level, attracting high-end, affluent clients is the way to go. These individuals crave luxury, prestige, and effortless convenience—and when your farm aligns with these desires, you’ll be positioned as a must-visit destination in the...
Revelation Farm, Canton, Ga., has experienced exceptional growth after implementing a new marketing strategy in August 2023, under the guidance of Kristina Derby Consulting. Starting with just a few riding lesson clients, the farm now maintains a robust roster of 25+ students, with demand continuing...
https://youtu.be/swfBfRmdpK8Sip & Ride events are a profitable marketing strategy for horse farms. These events combine wine tasting (or other beverages) with short introductory riding lessons, attracting both experienced and novice riders, plus those simply interested in a social gathering.To make Sip & Rides successful, you...
https://youtu.be/OMZeRzj1ioE In this video, we explore the basics of High-Net-Worth Individuals (HNWIs), Very-High-Net-Worth Individuals (VHNWIs), and Ultra-High-Net-Worth Individuals (UHNWIs). Learn strategies to find and connect with them, and discover how to sell horse-related products like riding lessons, summer camps, horse leases, and even horses to this exclusive...