WEEKLY HORSE BUSINESS MARKETING OFFICE HOURS - JOIN VIA ZOOM

About The Hosts

Horse Business Marketing Office Hours is brought to you by:

Tina Derby (Kristina Derby Consulting)
Tina holds master’s degrees in marketing, business management, and communications, and has worked as a marketing professional for 40 years. She has promoted and sold:
  • horses
  • horse-related services (lessons, trail rides, boarding, etc.)
  • subscription boxes
  • hobby products
  • books, magazines, radio shows, and films
  • software and apps
  • jewelry
  • non-profit organization products and services
  • higher education programs
  • travel programs
  • real estate
  • electronic devices
  • groceries/food
  • healthcare services
  • and more
Tina has also bred, shown, and marketed horses at various levels, from local to national.
 
Krys Allen (Dark Horse VA)
Krys holds an associate’s degree in business management from Manchester Community College, Manchester, N.H. She has worked as a website designer and marketer for 16 years. A rider and horse owner for decades, Krys has shown horses at both the local and regional levels. A true lover of all things business and tech, Krys is passionate about helping companies grow through personalized marketing strategies and reliable virtual assistant services.

What are "Horse Business Marketing Office Hours?"

They are free, 1-hour Zoom sessions held every Monday at 8 p.m. EST, designed specifically for horse-related businesses. Each week, we’ll provide actionable marketing tips, demonstrate a marketing tool or strategy, and host a Q&A session where you can get personalized advice.

For whom is this program?

This series is perfect for horse-related businesses, including:

  • Horse farms and stables
  • Saddle makers
  • Tack shops
  • Horse-centered ecommerce stores
  • Horse artists and photographers
  • Any other equestrian-focused business

Whether you’re new to marketing or looking for advanced strategies, you’ll find value in these sessions.

Who are the presenters?

The sessions are led by:

  • Tina Derby: A marketing expert specializing in equestrian businesses. View LinkedIn Profile
  • Krys Allen: A digital marketing professional with years of experience in helping businesses grow. View LinkedIn Profile

Together, Tina and Krys bring practical insights tailored to the unique challenges of equestrian businesses.

What will I learn each week?

Every session includes:

  • A short demo on a specific marketing tool or strategy (e.g., social media management, email campaigns, SEO, or Google Business Profiles).
  • A Q&A segment, where you can ask your specific marketing questions and get expert advice.

How do I join?

It’s easy! Just join our Zoom session. We will send you the link after you register.

Do I need prior marketing experience to attend?

Not at all! The series is designed for all experience levels, from beginners to seasoned marketers. The tips and demos are practical and easy to implement, regardless of your skill level.

Will the sessions be recorded?

Yes, we’ll record the sessions and make them available to attendees. If you can’t make it live, sign up for updates, and we’ll share the recordings.

How much does it cost to attend?

The "Horse Business Marketing Office Hours" are completely free. It’s our way of supporting the equestrian community and helping horse-related businesses thrive.

Can I submit questions ahead of time?

Absolutely! If you have a specific question or topic you’d like us to address, you can email it to tina@kristinaderby.com or share it during the live session.

Do I need any special software to participate?

You only need a device with an internet connection and Zoom installed. Click the link to join at the scheduled time, and you’re good to go.