Sip & Ride events are a profitable marketing strategy for horse farms. These events combine wine tasting (or other beverages) with short introductory riding lessons, attracting both experienced and novice riders, plus those simply interested in a social gathering.

To make Sip & Rides successful, you must utilize  targeted Facebook ads, automated emails, and event listings on local community calendars. This will help  maximize attendance and revenue.

One of the largest benefits of Sip & Rides is the ability to build a leads and customer database. This will allow the farm to create repeat business and convert Sip & Ride participants into paying riding students or even horse buyers.