Artificial General Intelligence (AGI) is not just the stuff of science fiction anymore — it’s coming, and it’s coming fast. 🚀 Mo Gawdat, former Chief Business Officer at Google X, predicts that AGI could arrive by 2027 and be a billion times smarter than humans by 2037. 🤯 This kind of intelligence will reshape industries, economies, and even entire societies. The question is: How can your horse business adapt to these mind-blowing changes?

Whether you run a horse boarding facility, offer training programs, or import elite horses from Europe or elsewhere, understanding the implications of AGI and adjusting your strategy could be the difference between thriving and merely (or not even) surviving. Here’s how you can get ahead of the curve. 🌐

🎯 Target the Ultra-Wealthy: Where Luxury Meets Equestrian Excellence

The rise of AGI will likely lead to an even greater concentration of wealth in the hands of the ultra-wealthy. The big winners in the future economy? Those who can cater to this exclusive group of high-net-worth individuals 💰. If you’re anywhere near one of the top cities where millionaires and billionaires live, you’re in luck — your market is already close by. 🏙️

Top U.S. Cities for Millionaires & Billionaires (if your farm is no more than a 60-minute drive from these places, you should be golden):

• New York City 🗽: Home to the world’s financial elite.

• Los Angeles 🎥: A playground for Hollywood stars and tech moguls.

• San Francisco 🌉: The beating heart of Silicon Valley.

• Chicago 🌆: A financial powerhouse with elite wealth in finance and real estate.

• Houston 🏙️: Rich in oil and energy money.

• Dallas 🌟: Where big oil and tech wealth collide.

• Miami 🌴: Real estate, luxury, and finance dominate here.

• Washington, D.C. 🏛️: Where power and wealth go hand in hand.

• Boston 📚: A hub for healthcare, education, and finance.

• San Jose 💻: Another tech-centric city in Silicon Valley.

• Seattle 🌧️: Home to Amazon, Microsoft, and a growing billionaire class.

• Philadelphia 🏙️: A center for finance, healthcare, and law.

• Las Vegas 🎲: Wealth from tourism, entertainment, and real estate.

• Austin 🤘: A rising star in tech and business.

• San Diego 🌊: Biotech, tourism, and real estate wealth.

• Atlanta 🍑: A key business and entertainment hub.

• Minneapolis 🏢: Home to major corporations and wealth in finance.

• Denver 🏔️: Tech, energy, and real estate growth.

• Charlotte 💼: A major banking hub, second only to NYC.

• Nashville 🎶: Wealth from entertainment and healthcare.

• Phoenix 🌞: A growing hub for tech, real estate, and healthcare.

• Scottsdale 🏜️: Known for luxury living and retirees.

• Orlando 🎡: Powered by tourism and entertainment wealth.

• Tampa 🌅: A growing financial and real estate center.

• Portland 🌿: Tech, sustainability, and real estate opportunities.

👉 If your farm is located within commuting distance (60-minutes or less) of any of the above cities, the future looks bright! If it isn’t, you can get an idea of the wealth in your area by using Facebook ads manager (see our article on that here). Start building premium packages that cater to the high-end market. Think exclusive riding lessons, private events, and luxurious equestrian experiences. People who have it all are looking for something unique, and that’s where your farm comes in.

🌟 Design Elite Experiences for the Top 1%

The ultra-wealthy aren’t just looking for a horse riding lesson; they want a one-of-a-kind experience. Imagine offering bespoke events like private equestrian shows, VIP memberships with concierge services for both rider and horse, or intimate “Ride & Dine” evenings with gourmet food 🍽️. The more exclusive and customised your offerings, the more irresistible they’ll be to this high-end clientele.

Now is the time to tap into that luxury lifestyle market. Whether it’s designing a top-tier training program for competitive riders or offering luxury retreats, your ability to create wow-factor moments will set you apart. 🌟

🌍 Democratise the Equestrian World: Make It Accessible for All

Not located near a city packed with millionaires? No worries! Another path to success is to make horse-related activities accessible to a broader audience. People are craving experiences that are fun, affordable, and offer an escape from everyday life. 🏞️

Consider creating flexible, low-cost offerings like pay-per-ride lessons, day camps for kids, or one-off trail rides or “cattle round ups.” This model makes horse riding more accessible to families, students, and anyone who wants to dip their toes into the equestrian world. If you go this route, however, you should also plan to sell products online (and maybe at a brick and mortar location, too) — think gear, apparel, or home decoration items — giving you additional revenue streams beyond riding lessons, camps, and boarding.

But to pull this off, you need to go full digital. 🔥 Social media isn’t just a side hustle anymore — it’s the main event! Create killer content on platforms like Instagram, TikTok, and YouTube that showcases the unique aspects of your farm, your horses, and the experiences you offer. 🎥

🔥 Build a Horse-Centric Media Empire

The future of business is digital-first, and there’s no better example than influencers who’ve mastered the art of monetizing their massive followings. From Kylie Jenner’s billion-dollar beauty empire 💄 to MrBeast’s global brand spanning merchandise and burgers 🍔, content creators are showing the way forward. You can do the same for your horse farm!

Leverage your social media presence to attract a following of passionate horse lovers. From “how-to” videos on horse care to behind-the-scenes footage of your riders in action, you can build an audience and monetize that attention with online services and product sales. 💻

Why not offer virtual lessons for those who can’t visit in person (Pivo even sells an equestrian version of its camera, though it still can be a bit wonky to use)? Or sell branded merchandise to fans of your farm? The possibilities are endless when you turn your farm into a media machine.

🔮 The Future of Equestrian Business: Choose Your Path

As AGI transforms the world, horse farms must adapt to survive and thrive. You can either focus on creating ultra-luxury experiences for the wealthiest clients or choose to democratise horse activities, making them accessible to the everyday rider. The path you choose depends on your location, resources, and vision for the future. 🌟

Either way, the key is to stay ahead of the curve and keep innovating. Whether you go the high-end luxury route or aim to democratise riding experiences, there’s plenty of opportunity to make your mark! 👑