The video is a detailed discussion tailored to horse business owners on how to leverage free marketing strategies and tools. Hosted by industry professionals Tina Derby and Chris Allen, the session highlights their extensive marketing experience and deep understanding of the equine industry’s unique needs.

Key points covered include:

Google Business Profiles:

• Setting up and regularly updating a Google Business Profile can significantly enhance a business’s visibility and credibility.
• Regular maintenance ensures better ranking in search results, which helps local businesses stand out.

Search Engine Optimization (SEO):

• Basic SEO improvements—such as clear website structure, quality content, and frequent updates—can quickly elevate a horse farm or equestrian-related site’s search ranking.
• This often outperforms most competitors who overlook even basic SEO practices.

Blogs as a Content Strategy:

• Maintaining a blog allows horse businesses to share helpful, educational, and engaging content that attracts and retains customers.
• Frequent updates, tailored guides, and interactive content can help businesses build a loyal following and gain credibility.

Social Media Engagement:

• Effective use of platforms like Facebook and Instagram involves more than self-promotion.
• Sharing educational, entertaining, and visually appealing content resonates more with audiences, driving engagement and ultimately customer interest.
• Videos, testimonials, and inspiring stories are emphasized as highly engaging formats.

Overall Message:

Horse business owners, from riding academies to e-commerce tack shops, can dramatically improve their marketing reach by implementing a few key free strategies. By setting up a proper Google presence, optimizing their website content, maintaining a blog, and using social media strategically, they can stand out in a competitive market.

Get FREE Marketing Help:

The webinar hosts (Tina Derby and Krys Allen) also offer ongoing weekly meetings to help attendees keep pace with new marketing trends, address challenges, and continuously improve their promotional efforts. To learn more or to sign up for these, go to: https://www.kristinaderby.com/office-hours/