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January 2025

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Horseback riding isn’t just an activity; it’s a way to connect with nature, rediscover freedom, and experience the pure joy of adventure. By implementing innovative and trending marketing strategies, you can elevate your equestrian business to new heights. It’s time to captivate your audience, expand...

In today’s fast-paced and competitive horse industry, standing out is more important than ever. If you’re not grabbing attention, you’re getting left behind. Whether you're offering game-changing equine massage, lessons for all the new riders in your area, or expert-level training, making sure your services...

This case study examines the digital marketing transformation of Aloha Riding Lessons (ARL), Honolulu, Hawaii, through their partnership with Kristina Derby Consulting. In just two months, the collaboration resulted in a dramatic reduction in lead costs and significant increases in farm visitor traffic, and subsequent...

This case study examines how Double C Ranch, an equestrian facility in Charlottesville, Va., transformed their digital marketing strategy through partnership with Kristina Derby Consulting. The engagement resulted in exceptional growth in riding lesson and summer camp enrollment, along with significant improvements in marketing efficiency...

If you’re ready to take your horse farm to the next level, attracting high-end, affluent clients is the way to go.  These individuals crave luxury, prestige, and effortless convenience—and when your farm aligns with these desires, you’ll be positioned as a must-visit destination in the...

Revelation Farm, Canton, Ga., has experienced exceptional growth after implementing a new marketing strategy in August 2023, under the guidance of Kristina Derby Consulting. Starting with just a few riding lesson clients, the farm now maintains a robust roster of 25+ students, with demand continuing...