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https://youtu.be/swfBfRmdpK8Sip & Ride events are a profitable marketing strategy for horse farms. These events combine wine tasting (or other beverages) with short introductory riding lessons, attracting both experienced and novice riders, plus those simply interested in a social gathering.To make Sip & Rides successful, you...
https://youtu.be/OMZeRzj1ioE In this video, we explore the basics of High-Net-Worth Individuals (HNWIs), Very-High-Net-Worth Individuals (VHNWIs), and Ultra-High-Net-Worth Individuals (UHNWIs). Learn strategies to find and connect with them, and discover how to sell horse-related products like riding lessons, summer camps, horse leases, and even horses to this exclusive...
https://youtu.be/c90Hr88y55YDiscover how to attract wealthy new clients to your horse farm with Facebook and Instagram ads! In this video, we provide a high-level overview of targeting affluent individuals using criteria like zip code, job title, and job level. Learn how to create a Lookalike Audience...
https://youtu.be/NuY-kY-17BALearn to determine the number of wealthy people in a specific area (such as the radius around a city or town).This kind of information can be very helpful when formulating marketing strategies for horse farms that sell riding lessons, camps, horses, and more.SummaryIn this tutorial,...
By Tina DerbyArtificial General Intelligence (AGI) is not just the stuff of science fiction anymore — it’s coming, and it’s coming fast. Mo Gawdat, former Chief Business Officer at Google X, predicts that AGI could arrive by 2027 and be a billion times smarter than...
A client persona is a detailed profile of your ideal customer, based on real data and observations. For elite show barns, these personas are crucial because they help you and your team better understand high-net-worth clients who invest millions in horses, training, and showing. Personas are...
As a horse farm owner, your success hinges on deeply understanding your potential clients before spending a single dollar on marketing. Here’s why this matters and the three critical questions you must answer:Question One: Who is your ideal rider? Just as different horses serve different purposes,...
Running a horse farm is hard work, but growing it into a thriving business takes more than just the daily grind. In today’s fast-changing world, innovation is the name of the game. Sure, you may already offer riding lessons, boarding, and traditional services, but if...
If you’re ready to take your horse farm to the next level, attracting high-end, affluent clients is the way to go. These individuals crave luxury, prestige, and effortless convenience—and when your farm aligns with these desires, you’ll be positioned as a must-visit destination in the...
Operating a horse-related business comes with challenges, especially when it comes to finding the right clientele. Horseback riding, horse ownership, and premium equestrian services often come with a hefty price tag. To ensure growth and profitability, it’s crucial to focus on affluent individuals, as they...